Tag Archives | Communicating

4 Ways Leaders Can Tell Better Stories

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Storytelling is a buzzword tossed around frequently these days, especially in marketing circles. It’s true that telling stories are one of the best ways to stand out among the constant onslaught of content and advertising.  But newsflash: not everything is a story. Good leaders know the difference between what is and isn’t a story. They […]

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10 Stories Pastors Can Use In Their Sermons

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One tool all pastors and communicators should put in their toolbox as they prepare to speak are STORIES.  Philip Pumman once said, “After nourishment, shelter and companionship, stories are the thing we need most in the world.”  Rudyard Kipling added, “If history were taught in the form of stories, it would never be forgotten.” Stories are memorable. Stories engage emotion. Stories […]

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