Do you want to leverage your social media platform to its fullest? Of course you do. Doing so, however, starts by you finding your social media voice.
In the May 2018 edition of Inc. Magazine, five founders of America’s fastest growing companies were asked for their advice on how they leverage social media. Their insights will help any person, church, business, non-profit or other organization make a greater impact online.
The following are 12 Steps To Discovering Your, Your Church’s Or Your’s Business’s Social Media Voice:
- Know What You Want – “The most important thing, which a lot of businesses skip, is to know what you want. Even though social media is casual and conversational, think of it as marketing. You would never start a marketing campaign not knowing what you’re trying to achieve.” – Kristy Sammis, Co-Founder of Clever, an advertising and marketing company.
- Over Time You Will Find Your Voice And Find Your Audience – “Through trial and error” – Sarah Dusek, Co-founder of Under Canvas, a travel and hospitality organization.
- Aspire People – “we’ve figured out a balance between aspirational, for people who aren’t ready to travel with us” – Dusek
- Be Inspirational – “inspirational, for people actively planning an Under Canvas trip” – Dusek
- Be Helpful – “and helpful.” – Dusek
- Be An Expert – “We want to be an expert that also helps you dream about where you might go next” – Dusek
- Curate Information – “As we expanded into fashion, home, and beauty, it became more about letting people know that we’re trying to curate amazing products in general.” – Chris Gathright, Founder of the retail company Sortique
- Be Simple – “We’re simple.” – Gathright
- Have Fun – “Our tone is fun and playful.” – Gathright
- Don’t Take Yourself Too Seriously – “We know we’re not curing cancer.” – Gathright
- Use Other Social Media Platforms – “Because we’re both a B2B and B2C business, Linkedin is the most important platform for us. And we use LaSalle’s social networks to entice college graduates to come work for us. On Instagram, we’ll post pictures of a party for an employee’s work anniversary, and we’ll get 80 or 100 likes and comments from their friends.” – Tom Gimbel, Founder of LaSalle Network, a human resources company.
- Bring People Together – “We try to serve as a narrator that brings people in the higher education world together.” – Ann Oleson, Founder of Coverage Consulting
What is one thing you learned from the list above which will help you find your social media voice?
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