Tag Archives | Aethism

A Better Way To Talk About Hell? You Decide.

I was fascinated today by an article entitled Simple Genius: A Cigarette Box So Ugly It Could Save Lives written by Suzanne Labarre of Co.Design for www.FastCompany.com.  It is about two Loughborough University (U.K.) students, Jennifer Noon and Sarah Shaw, who wish to reduce the amount of smoking.  Their concept is simple – scaring people has […]

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