14 Leadership Quotes About Apple CEO Steve Jobs Part 2

With the shocking resignation of Apple CEO Steve Jobs earlier this week , I wanted to revisit CNBC’s Titans profile of this great leader.  Below is Part 2 of the show’s leadership quotes.  All quotes are by Jobs unless otherwise noted.

To read Part 1, click here.

• “We have one of the world’s greatest brands and we haven’t paid much attention to it the last several years.  And I think you’re going to see that start to change.” – Jobs in 1997
• “One of things we want to do is create a place where people can learn not just about computers but more importantly what they can do.”
• “Apple is in the business of telling consumers what they will want, not to actually create what consumers have expressed they want.” – Guy Kawasaki
• “Steve had a vision that certain artists would make this cool.” – Hilary Rosen on the creation of iTunes
• “The genius of the Ipod was not so much the iPod.  The genius of the iPod was Itunes.” – Kawasaki
• “Jobs is a master of marketing and the media.  And he realizes the value of getting people talking, speculating, guessing, waiting, yearning.  Secrecy is a big part of that.” – Alan Deutschman
• “Today Apple is going to reinvent the phone.” – Jobs in January 2007 on the launch of the iPhone
• “He’s convinced tens of millions of people to buy a phone that won’t go one day without a charge.  I rest my case.” – Kawasaki
• “For the past 33 years I have looked in the mirror every morning and asked myself, ‘If today were the last day of my life, would I want to do what I am about to do today.'”
• “Microsoft will get it right the third time.  Steve wants it right the first time.” – John Sculley  
• “I’d give a lot to have Steve’s taste.  In terms of intuitive taste both for people and products.  The way he does things is just different.  It’s magical.” – Bill Gates
• “When Bill and I first met each other and worked together in the early days, generally we were both the youngest guys in the room…And now I’m the oldest guy in the room…You and I have memories that stretch longer than the road ahead.”
• “From the very beginning of Apple Computer in the 1970s, Jobs has realized that we’re not just improving machines, we are dramatically changing the culture and impacting how people live.  And I think that will be his most important legacy.” – Deutschman
• “He is up there with Thomas Edison.  He is up there with people who have changed the world.” – Sculley

Yes he has.  Leaders, are you changing your world?

For additional learnings from leaders who are changing the world, check out these posts:

• Bill Hybels Comments On Howard Schultz Absence From The Global Leadership Summit
• 22 Leadership Quotes And Principles From Mark Zuckerberg And The Facebook Effect Part 2
• 14 Quotes And Principles On The Leadership Of Jack Welch Part 2
• 23 Quotes That Pastors And Church Leaders Need To Hear From The World’s Most Creative People Part 2

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