25 Leadership Quotes And Lessons From Jeff Henderson’s Book Know What You’re FOR

Recently, I was sent an advanced copy of Gwinnett Church senior pastor Jeff Henderson’s new book Know What You’re FOR: A Growth Strategy For Work, An Even Better Strategy For Life.  I also had the wonderful privilege of attending the book launch event.

In Know What You’re FOR, Jeff, who is absolutely delightful and one of the nicest people you will ever meet, makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing.  Rather than self-promoting, we must transform our organizations to be people-centric. Whether you’re a business leader, a change advocate, or a movement maker, Know What You’re FOR will help you – and your organization – thrive.

It’s what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn’t theory.  Jeff Henderson has experienced it.

This is a must-read for anyone wanting to grow a church, build a business, or grow a personal brand.  As you will see from the quotes below, Jeff proposes that organizations and people who succeed in the future will be for the customers and less concerned about what they get from them.  Click HERE or on the image provided to order.

The following are 25 Leadership Quotes And Lessons From Jeff Henderson’s Book Know What You’re FOR:

1. Businesses have to understand the greatest source of their credibility isn’t the brand – it’s the customers of the brand.
2. Before we can build a business, we must build a community.
3. The larger you can draw your circle of influence, the wider your potential impact spreads.
4. We don’t do business with people we don’t trust.  At least not for long.
5. Information is important.  But inspiration is always better.
6. Instead of shouting how great the business is, we need to start talking about how great our customers are and engage with them about their life.
7. People want to work for someone who clearly wants and believes the best in them.  A business with a FOR mind-set understands that the first customer a leader has is the team.
8. As (Jeff’s daughter) Jesse and I drove up, the (Ritz-Carlton) bellman knew his most important job wasn’t just helping us with our bags; his most important job was discovering our names.
9. At some point, the hidden, secret goal of any organization is survival.
10. What do we want to be known FOR?  What are we known FOR?.. The first question is what we say; the second question is what customers say.
11. In order to ensure consistent growth, the goal of everyone in the organization should be to make the answers to “What do we want to be known FOR?” and “What are are we known FOR?” match.  This is also the most important challenge for any leader.
12. Words plus images are more powerful.  The walls of your organization should be dripping visually with vision.
13. Rarely, if ever, have these words been said from a cubicle: “I have a breakthrough idea?”
14. Most meetings deal with the sustainability of the organization – sales, data, and projections, which are very important and worthwhile.  It’s also why many organizations eventually fail.   The sustainability of the organization unknowingly becomes the goal, and customers are a means to that end.
15. A raving fan from their (Chick-fil-A) perspective is someone who does three things: pays full price, visits more often, and tells others about the business.
16. When you get small and personal, your customers will demand that you grow bigger.
17. The reason 74% of customers don’t care if brands disappear is because they don’t think brands care about them.
18. Personable leads to remarkable.  Remarkable leads to memorable.
19. The most harmful feedback isn’t negative; the most harmful feedback is none at all.
20. Organizations don’t stop innovating.  People do.
21. Thriving organizations have a culture of deep appreciation.  There is a genius and active gratitude for the team and the work everyone does.
22. A person who feels appreciated will always do more than is expected
23. From ideation to implementation it’s not about having a great idea.  It’s about executing that great idea.
24. Selling is transactional.  Loyalty is relational.
25. When you have a heart for your community, you don’t have to compete on price.  Without community, you’re a commodity.

This is only scratching the surface of the wisdom contained in this great book.  Once again, click HERE and buy multiple copies for you, your team, and give away several as gifts to those in your community and sphere of influence.  Let people know you are FOR them!