National Orange Juice Day
Wednesday, May 4th is National Orange Juice Day. As reported by Morning Brew, Tropicana is introducing a new product Tropicana Crunch. Rather than your childhood favorites Captain Crunch, Sugar Smacks, and Fruity Pebbles, Tropicana Crunch is a cereal to be eaten with orange juice, not milk.
I know what you’re thinking and so do the people at Tropicana. They said, “It may not be for everyone.” That may be an understatement.
While you may or may not like orange juice with your cereal, you have to appreciate Tropicana from a leadership perspective. This decision to make Tropicana Crunch demonstrates three things smart leaders do on a regular basis.
Smart Leaders Understand and Leverage the Times
The Tropicana team is taking advantage of the natural business calendar. They are launching their new product on National Orange Juice Day. Perfect timing. Whether you lead a church, business, non-profit, or athletic department, there are natural rhythms throughout the calendar year which you can leverage for the good of your organization.
Smart Leaders Take Calculated Risks
In 1928, I’m sure there were people who once thought combining peanut butter and chocolate was a bad idea. H.B. Reese decided to move forward anyway with his vision for a new product. The rest is confectionary history.
Tropicana is taking a calculated risk here. It is great publicity and there is no downside. This idea might actually work and if it doesn’t, it was still a noteworthy marketing idea.
Smart Leaders Do Remarkable Things
What makes something remarkable is that people are actually willing to remark about it. When is the last time you as a leader did something worth remarking about? When did you do something creative or outside the box? Smart leaders are constantly shaking things up. They do things that get people talking.
In conclusion, I don’t know about you but I’m hoping Tropicana Crunch is a success. It would be remarkable.
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