The Peak-End Rule
On page 125 of his excellent book The Diary Of A CEO: The 33 Laws Of Business And Life, Steven Bartlett writes about the Peak-End Rule. This is a cognitive bias that teaches people will judge experiences “on just two moments – the best (or worst) part, and the end.”
Disney World in Orlando has built an empire on this concept. The trip there is long, the lines are long, it is grossly expensive, and the heat is unbearable. But when that princess comes up to your daughter, you forget all of that and can’t wait to go back. The Peak eclipses the process in our minds.
Someone is epitomizes the Peak-End Rule is Denver Nuggets guard Jamal Murray. I wrote HERE about his Game 2 last-second winning shot against the Los Angeles Lakers. Well, last night he did it again. Murray scored 32 points including another last-second shot to close out the Lakers in a Game 5 108-106 victory.
Afterwards, head coach Michael Malone said, “The bigger the moment, the bigger Jamal Murray shines. He’s one tough cookie.” Presumptive MVP Nikola Jokic added in this article, “He wants to be in the big games. Even though he didn’t shoot his best, it’s not how you start, it’s how you finish.” The Peak (bigger the moment) and The End (how you finish).
Murray did not shoot his best but finished like the champion he is. It is true that all’s well that ends well.
For more on the leadership of the Denver Nuggets, read 25 Lessons On Creating Winning Cultures We Learn From The Miami Heat And Denver Nuggets.
What Leaders Are Reading
As a bonus, I want to give you some insight on what leaders are currently reading.
The following are The Top 10 Most Read Leadership Posts of April 2024 as determined by you the readers:
- 13 Characteristics Of Winning Cultures
- Before You (Quiet) Quit Your Job Read This About The Shaun Wright-Phillips Syndrome
- The Top 10 Leadership Books I’m Reading in the Spring of 2024
- 3 Tell-Tale Signs If A Young Leader Will Make It Or Not
- Where Have All The Good Leaders Gone?
- 5 Things Successful Leaders Invest In
- 3 Leadership Lessons for Life-Threatening or Career-Ending Situations
- This Is Surprisingly The Hardest Thing Leaders Probably Do (And 3 Things You Can Do About It)
- The Top 10 (Make That 15) Leadership Posts I Read The Week Of April 1st
- 6 Things Dan Hurley and the UConn Men’s Basketball Team Did that Made Winning Look Easy
April was an amazing month! I can’t thank you enough for continually consuming this site’s content and pass it along to those you influence. It is an honor to invest in your leadership.
My latest eBook is available for download. The Top 65 Leadership Quotes Of 2022 Part 1 is a resource every leader should have. Great quotes bring clarity and put into words who we intuitively feel as leaders. They give us wisdom and insights which advance the mission and vision of our organizations. This eBook includes thoughts and insights from leaders like Warren Buffett, Nick Saban, James Clear, Dawn Staley, Jurgen Klopp, Jerry Seinfeld, and even Ted Lasso. This resource will take you about 10 minutes to read but a lifetime to apply. You will want to stop and ponder the implications of each quote. Click HERE or on the image provided for immediate download!
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